Tags: open innovation
Six steps to working effectively with startups (if you’re a TMC)
In the second of our Open Innovation series, CWT’s Brandon Balcom, senior director of Open Innovation, shares his top tips on successfully working with startups. While a travel management company (TMC) and a startup may seem an unlikely cultural fit, Brandon focuses on what each brings to the table, while sidestepping stereotypical traps.
Open Innovation: Is there room for a consumer-grade experience in corporate travel? (1/3)
When it comes to delivering a consumer-grade experience, corporate travel is often seen as behind the curve. Early investments in online technology tended to focus on expense or booking capabilities. Creating a good traveler-experience was not even an afterthought.