Tags: hotel sourcing
Reimagining Customer Engagement: The importance of taking care of your client´s hotel content
According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%. So if growth is a primary corporate goal, then retaining clients is key. And what better way to achieve retention and loyalty than by raising the customer service bar and upgrading customer experience?
Rooms for Improvement: 3 ways to approach hotel sourcing in 2021
The crystal ball of 2021 is a little cloudier than many travel buyers would have hoped at the start of the year but with the vaccine rolling out and the hard slog mostly behind us, there’s reason to anticipate a major uptick from 2020 levels, when our industry was operating at about 20% of its usual volume.