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​Reimagining Customer Engagement: The importance of taking care of your client´s hotel content

​Reimagining Customer Engagement: The importance of taking care of your client´s hotel content

Blog posts   •   Apr 16, 2021 09:23 GMT

According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%. So if growth is a primary corporate goal, then retaining clients is key. And what better way to achieve retention and loyalty than by raising the customer service bar and upgrading customer experience?

Strategic Meetings Management: Why now is the time to think outside the wheel

Strategic Meetings Management: Why now is the time to think outside the wheel

Blog posts   •   Apr 14, 2021 08:21 GMT

The SMM Wheel, created by the Global Business Travel Association's (GBTA) Meetings & Events Committee, represents the best-in-class standard for managing an enterprise-wide meetings and events program. While the wheel's 11 components are essential to building an effective SMM program, there is a question that remains: can these components alone help you reach your goals?

Clean Switch: How to have a successful workation

Clean Switch: How to have a successful workation

Blog posts   •   Apr 09, 2021 14:03 GMT

Call it a workation, a woliday or anything you like, the pandemic has led to a rise in popularity in trips that combine work and pleasure, with 74% of remote workers saying they’d consider it, according to research company, Axios.

​Life Science Spotlight: 5 trends impacting corporate travel programs

​Life Science Spotlight: 5 trends impacting corporate travel programs

Blog posts   •   Apr 08, 2021 12:53 GMT

The pandemic has impacted the corporate travel programs of almost every industry across the globe. The Life Science industry - comprising pharmaceuticals, biotechnology, medical devices, and biomedical technologies companies – will be more in the spotlight than ever in 2021 as we continue to navigate the first major global pandemic of this scale since the emergence of modern life sciences.

Off-Piste Planning: How to organise a world-class sporting event in a pandemic

Off-Piste Planning: How to organise a world-class sporting event in a pandemic

Blog posts   •   Mar 31, 2021 08:00 GMT

Situated at the top of the Valle del Boite, the Northern Italian resort of Cortina is blessed with 360-degree views of the Dolomites. In February 2021, the alpine town played host to the FIS Alpine Ski Championships, one of the first competitive winter sports events to take place this year.

 7 steps to seamless onboarding

7 steps to seamless onboarding

Blog posts   •   Mar 24, 2021 11:04 GMT

​The onboarding process can be a headache for clients. With strict deadlines to meet, technical solutions to communicate, and stakeholder expectations to manage, the implementation process can feel like an impossible task before it has even begun.

What’s in a word?

What’s in a word?

Blog posts   •   Mar 22, 2021 11:33 GMT

Almost every day I deal with a neologism, while sometimes I have to engage with a prelogism, and, occasionally, if I am especially lucky, I attend the birth of a protologism. What am I? This isn’t actually a riddle, and I am not a doctor (well, I am a spin doctor, but that actually has nothing to do with it.)

Virtual & Hybrid Events: What’s the secret to wowing the crowd?

Virtual & Hybrid Events: What’s the secret to wowing the crowd?

Blog posts   •   Mar 19, 2021 10:40 GMT

Travel restrictions have led to a boom in virtual and hybrid events, and by all accounts, they’re here to stay. Sure, nothing beats face-to-face, but online events can succeed just as well, providing event professionals are resourceful and creative in their execution.

Why accentuating the 'E' in B2B4E is more important than ever

Why accentuating the 'E' in B2B4E is more important than ever

Blog posts   •   Mar 18, 2021 11:23 GMT

The terms B2B (business to business) and B2C (business to consumer) are commonly used to talk about how a product or solution is brought to market. Having spent my career in B2B, I was intrigued - and a bit skeptical - by CWT’s B2B4E concept. I wrongly assumed it was merely a marketing tagline.

​Data with Destiny: 2021 hotel sourcing can be a gamble unless you put your chips on analytics

​Data with Destiny: 2021 hotel sourcing can be a gamble unless you put your chips on analytics

Blog posts   •   Mar 17, 2021 13:46 GMT

The rapid rollout of vaccines in key markets could unleash demand for business travel this year. Nevertheless, hotel rates are expected to fluctuate like a lottery machine and some of the effects of a yearlong strain on the resources of hoteliers and corporates alike, are only being felt now. With uncertainty ahead, it’s no wonder that hotel sourcing can feel like a game of roulette.

 Which ‘passion attack’ are you experiencing?

Which ‘passion attack’ are you experiencing?

Blog posts   •   Mar 12, 2021 09:33 GMT

​Passion is that special something that puts a light in your eye and a smile on your face. You know it’s a passion because you want to share it with others and find out as much as you can about it.

Integrity in all things great and small

Integrity in all things great and small

Blog posts   •   Mar 11, 2021 09:14 GMT

​In the wise words of Albert Einstein, “whoever is careless with the truth in small matters cannot be trusted in important affairs." Being truthful is a cornerstone to integrity, but the trait is more than this – it’s doing the right thing consistently, dealing fairly and ethically across the board, taking responsibility, and being accountable for how we act and what we say.

​Reflections on displaying kindness and concern for others

​Reflections on displaying kindness and concern for others

Blog posts   •   Mar 10, 2021 11:07 GMT

CARING: 关心 guānxīn / 关爱 guānài A word with a kaleidoscope of meaning, to different individuals, in different situations. We have so many words that encapsulate the essence of caring including empathy, active listening, and being present.

Building Emotional Capital

Building Emotional Capital

Blog posts   •   Mar 09, 2021 10:18 GMT

​As a matter of personal interest, I recently spoke with a number of senior men and women business leaders to understand the key traits of “successful” corporate women, based on their first-hand experience of working with such women. It was intriguing (though not surprising) that most of them converged on the High Emotional Quotient of these women leaders.

20 inspirational quotes to help you choose to challenge

20 inspirational quotes to help you choose to challenge

Blog posts   •   Mar 08, 2021 09:02 GMT

​My grandmother always used to say that you could change someone’s day with just one kind word, and the concept of that power has remained with me at the heart of my life. It may even be inspiration behind my career in communications and my being a quodophile (someone who loves, collects and is inspired by quotes).

 Time after Time: 3 ways to work smarter

Time after Time: 3 ways to work smarter

Blog posts   •   Mar 05, 2021 12:22 GMT

​Back in 2020, we ran a study exploring global business travelers’ habits and preferences. 21% of global travelers ranked ‘having the bed to myself' and 23% ranked ‘not having to cook my own meals’ the aspects of business travel that they loved the most.

The Best of Both Worlds: Five things to consider when organizing hybrid events

The Best of Both Worlds: Five things to consider when organizing hybrid events

Blog posts   •   Mar 03, 2021 11:27 GMT

2021 is set to be a big year for hybrid events. Even as face-to-face meetings gradually resume, travel restrictions and various safety requirements will likely remain in place for some time to come, so all participants may not be able to attend in-person. Hybrid events, which combine both virtual and in-person elements, allow organizers to reach a wider audience and get the best of both worlds.

Trends shaping the future of travel and working life

Trends shaping the future of travel and working life

Blog posts   •   Feb 26, 2021 11:03 GMT

Where were you around this time twelve months ago? Most of us remember it vividly. Travel freezes and work-from-home directives swept over the world.

​Are your employees ready to travel?

​Are your employees ready to travel?

Blog posts   •   Feb 24, 2021 16:30 GMT

For most of us, it has been an age since we hopped on a plane to go to a meeting. It’s still hard to fathom that a whole year has passed since the COVID pandemic hit us. Local restrictions, health and safety, and quarantine measures are not making it easy for us to get back to travel anytime soon.

​All Welcome: A way forward for digital accessibility in the workplace

​All Welcome: A way forward for digital accessibility in the workplace

Blog posts   •   Feb 19, 2021 09:40 GMT

If you have seen the movie "Pretty woman" with Julia Roberts, you will remember the scene where Julia goes shopping on Rodeo Drive in Beverly Hills. She sees a nice dress in the shop window and enters the store. But the sales assistant does not like her look and tells her "I don’t think we have anything for you here."