Recent study reveals best practices for establishing a mobile travel strategy
While more than half of travel managers have endorsed a mobile app in the past year, almost 70 percent indicate their travel program does not have a mobile strategy in place, reported a recent study conducted by the GBTA Foundation in partnership with Carlson Wagonlit Travel (CWT) and the Carlson Family Foundation.
Mobile hotel bookings take off with CWT To Go Bookings increasing by over 20% every month
In the first year of the mobile hotel booking functionality on CWT To Go, Carlson Wagonlit Travel’s (CWT) travel app, bookings have grown in excess of 20 per cent each month*. CWT’s launch of mobile hotel booking has been heralded a major success by clients.