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Crystal ball: Where will we be this time in 2022?
Crystal ball: Where will we be this time in 2022?

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Trends shaping the future of travel and working life

Where were you around this time twelve months ago? Most of us remember it vividly. Travel freezes and work-from-home directives swept over the world. In response, CWT released a new messaging product with a single-click cancellation button within 48 hours and set up thousands of counselors to work from home using a VPN-based home kit that allowed them to do the right thing for travelers at a tough time; safely.

In the newest episode of the Business Travel On the Fly podcast, we ask two of the executives at the helm of guiding the company and its clients and travelers from that point through to now. Here are two trends that Michelle McKinney-Frymire, CFO and President Strategy & Transformation, and Niklas Andreen, President Traveller Experience and Customer, believe will shape the next twelve months.

Analyzing real-time data

“The pandemic demanded a whole new layer of real-time data be added to the way companies manage the health and safety of their employees, and now there’s the added dynamic of health data which will remain a big focus for years,” says Michelle McKinney-Frymire.

“Data will be a critical part of travel management, even more so than today. A key part of the role of the travel management company is managing and analyzing data at every stage of the journey - before, during, and after travel. How companies and organizations collect and analyze data will determine how well they restore and maintain confidence in travel.”

"TMCs will need to work with clients to strike the right balance between travelers' personal safety and personal privacy while industries and governments will need to work together on a common set of standards for processing digital health data and giving travelers control and clarity about how their data is being used."

Hybrid meetings

“Hybrid is a great example of the innovation and the creativity that comes out of a challenge that has benefits both from a climate perspective and from a business continuity angle,” says Niklas Andreen, “The new breed of hybrid meetings brings a whole new dimension to doing business. It allows us to increase the number of people that can participate in big meetings. You can have a small group in place, and spread the message across the entire organization. The hybrid meeting is the evolution of the meetings and events space, which has historically been very binary.”

Listen to Michelle and Niklas in the newest episode of Business Travel on the Fly.

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CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform. Companies and governments rely on us to keep their people connected – anywhere, anytime, anyhow – and across six continents, we provide their employees with innovative technology and an efficient, safe and secure travel experience. Every single day, we look after enough travelers to fill more than 100,000 hotel rooms, while our meetings and events division handles more than 100 events every 24 hours.