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Reimagining Customer Engagement: The importance of taking care of your client´s hotel content
Blog posts • Apr 16, 2021 09:23 GMT
According to a 2020 study by investpro.com, the likelihood of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5%-20%. So if growth is a primary corporate goal, then retaining clients is key. And what better way to achieve retention and loyalty than by raising the customer service bar and upgrading customer experience?
Data with Destiny: 2021 hotel sourcing can be a gamble unless you put your chips on analytics
Blog posts • Mar 17, 2021 13:46 GMT
The rapid rollout of vaccines in key markets could unleash demand for business travel this year. Nevertheless, hotel rates are expected to fluctuate like a lottery machine and some of the effects of a yearlong strain on the resources of hoteliers and corporates alike, are only being felt now. With uncertainty ahead, it’s no wonder that hotel sourcing can feel like a game of roulette.
Rooms for Improvement: 3 ways to approach hotel sourcing in 2021
Blog posts • Jan 15, 2021 08:57 GMT
The crystal ball of 2021 is a little cloudier than many travel buyers would have hoped at the start of the year but with the vaccine rolling out and the hard slog mostly behind us, there’s reason to anticipate a major uptick from 2020 levels, when our industry was operating at about 20% of its usual volume.
5 ways your next hotel stay might be different
Blog posts • Jul 16, 2020 07:00 GMT
As hotels gradually reopen their doors to guests around the world, we can expect some big changes to the guest experience. For one, health and safety measures have taken top priority, with many hoteliers launching new initiatives to step up their hygiene game and ready themselves for when it’s safe to travel again.
Plugged In: What do business travelers expect from their tech?
Blog posts • Dec 12, 2019 09:36 GMT
The most recent iteration of the GBTA Traveler Sentiment Index yielded more positive results. The latest release also yielded some interesting findings on technology. While talk of technology in business travel tends to dwell on the future, our study found that traveler sentiment today is still greatly influenced by technologies we all take for granted.
The Road Less Traveled: How to make an old routine feel new
Blog posts • Oct 23, 2019 13:39 GMT
To an outsider, traveling for work can seem like a glamorous whirlwind of big deals made in boardrooms or winding down at iconic rooftop bars. But for anyone who travels regularly, the reality of business travel can be more sallow complexions and attending your child’s birthday party via FaceTime.
Travelers Agree: Healthy travel leads to growth
Blog posts • Sep 10, 2019 09:47 GMT
By and large people feel that business travel is vital to achieving success for themselves and their company. As revealed in a recent Traveler Sentiment Index by GBTA and RoomIt, nearly 70% of respondents desire to travel more often.
Hotel Sourcing in 2020: What’s Really Changing?
Blog posts • Aug 21, 2019 10:00 GMT
Sourcing was a hot topic at this year’s GBTA convention with education sessions. Some companies have made headlines recently by declaring traditional sourcing models dead, and news articles consistently boast about sourcing enhancements that may or may not be arriving in the near future.
The World of Travel: Making business travelers happier in each region
Blog posts • Aug 15, 2019 11:50 GMT
RoomIt recently helped launch the GBTA Business Traveler Sentiment Index™, which measures business traveler sentiment over the course of a year. There are many universal trends among business travelers from all regions, like high satisfaction with business travel (86%), and especially for the hotel-related components of travel.
Two at a Time: Buyers Embrace Longer Hotel Contracts
Blog posts • Aug 14, 2019 03:38 GMT
Corporate travel programs are increasingly ditching the annual hotel sourcing ritual in favor of longer-term commitments. Why? Multi-year contracts mean less time spent sourcing, and more time optimizing and building strategic relationships with suppliers.
Happy Travels: 5 ways to boost traveler satisfaction
Blog posts • Jul 23, 2019 13:41 GMT
RoomIt and GBTA launched a study to measure the factors influencing sentiment among business travelers across the globe. Survey respondents feel strongly that travel is integral to the success of their business. 83% say it is very important to the overall financial performance of their company, and the vast majority say face-to-face meetings are the most effective way to conduct business.
By The Book - How to create a booking experience business travelers crave
Blog posts • Jun 26, 2019 08:38 GMT
To ensure traveler satisfaction is among the top five goals for travel managers, RoomIt and Best Western commissioned research to determine exactly what business travelers around the globe crave from their hotel booking experience.
Eastern Promise - How to manage your hotel program in Asia-Pacific
Blog posts • Jun 13, 2019 09:13 GMT
We all know that Asia Pacific (APAC) is the fastest growing region in the world. Incredibly it accounts for two-thirds of total global growth, which means many companies will be increasing their travel to and within the region. The problem is that managing travel in APAC is probably more complicated than in any other region in the world.
Latin Flair - Manage your hotel program in LATAM like an insider
Blog posts • May 29, 2019 16:59 GMT
The hospitality industry in Latin America (LATAM) grew in 2018 and is expected to continue to grow through 2019. Expansion in the region includes an estimated 800+ new hotel projects. We put together tips to help you navigate the unique aspects of managing corporate travel in the region.
Tale of Two Worlds: How to manage a hotel program in EMEA
Blog posts • Apr 24, 2019 10:03 GMT
Managing the local portion of a large corporate hotel program requires you to live in two worlds. You have to design a plan to accommodate the distinctive needs of your region while also taking your company’s larger travel strategy into consideration.
How to make travelers comfortable with your hotel program
Blog posts • Mar 22, 2019 11:05 GMT
For those of us who have been in the industry for a while, you’ll remember when a good night’s rest was defined by a small, somewhat hard mattress with well-tucked, flower pattern blankets. Then hotels introduced a big fluffy, white bed, and just like that basic bedding was no longer acceptable to travelers.
The best metrics for building your hotel program
Blog posts • Feb 27, 2019 11:25 GMT
As hotel programs evolve and become more complex, it becomes more important to have the right data to improve your hotel program.
One Giant Leap: How to bridge the gap between travelers and travel buyers
Blog posts • Jan 17, 2019 12:31 GMT
There's a gap between what travel buyers believe travelers want from overnight stays and what travelers actually seek. RoomIt and GBTA recently launched a survey to identify what is making up this gap, and why it doesn’t seem to be going away. Unsurprisingly, many of the misunderstandings identified in the survey were about how to improve compliance and traveler satisfaction.
Rest for Success – 9 essentials for an enjoyable stay
Blog posts • Dec 21, 2018 11:38 GMT
If you read our previous blog where we asked what you value most from an airline, the next logical question for travelers is, 'what do you value most from a hotel?' While away our hotel is our home. It's important that it offers a certain level of comfort. But what is your definition of comfort?
Room with a (long-term) View: When to book extended-stay
Blog posts • Nov 30, 2018 10:45 GMT
Extended-stay properties are sprouting up with increased regularity. It feels as if sharing economy and apartment properties receive daily attention, and traveler demand appears to be keeping pace. Travel buyers have certainly taken notice too, as 94% believe they will have to allow more flexibility, or maintain current levels of flexibility for extended-stays and for alternative lodgings.