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NDC: Why Consumer-Driven Content is King

NDC: Why Consumer-Driven Content is King

Blog posts   •   Jan 14, 2020 10:49 GMT

This is the second of a three-part blog series on NDC. In the first, we talked about how airlines and the industry will distribute content via New Distribution Capabilities, or NDC. In today’s offering, we’ll look at why consumer-driven content is the key to driving NDC adoption.

​NDC: A 2020 reality check

​NDC: A 2020 reality check

Blog posts   •   Jan 07, 2020 09:38 GMT

This is the first in a series of three blog posts in which I look at what is actually happening in the way that airlines make their content – i.e. fares and services – available to the customer (known in industry-speak as “airline distribution”), and why it matters to the business traveler and travel manager.