Fair trade, organic, sustainable, eco-friendly, recycled: You probably recognize these terms since they’re emblazoned on many of the products and services that we purchase.
I already shared with you in a previous blog the findings of a study by Cone Communications in which 91% of global consumers said they expect companies to do more than make a profit. This research is not alone in proving a stark shift in shopping behavior towards conscious business.
In fact, we are experiencing it first hand at CWT, with more and more clients and prospects asking us how we can help them to further embed social, environmental and ethical considerations into their travel program.
Companies need to show a greater engagement, not only for the sake of our society and our planet, but also if they want to be successful in business. There is a trend towards responsible products and services worldwide and this collective conscience is likely to keep growing, as our planet faces more and more challenges.
At CWT we have reinforced risk management and enhance our products and services to help reduce risks associated with safety and security of travelers. Our reporting tool analyzes CO2 emissions after customers travel to provide managers with environmental data that can be shared to raise awareness of their environmental footprint and drive future behaviors.
We believe a responsible business is also one where critical functions continue to perform even under the most challenging conditions to protect stakeholders at all times, for that reason we regularly review our business continuity and back-up plans, to make sure we are always well-prepared to manage any disruption.
Stay tuned for more blogs about the importance of responsible business.
Blog author: Françoise Grumberg, Vice-President, Global Responsible Business, Carlson Wagonlit Travel